Augmented Reality (AR)

When thinking of augmented reality (AR) applications, the first thing that comes to mind is probably Pokemon Go. With time and the maturity of AR technology, the scope of AR applications has expanded to other industries such as medicine, education, film, animation, and so on. ARPlanet compiled a series of related articles, allowing you to have a grasp on current AR trends.

OMEGA Virtual Watch Trial

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Elevate your shopping experience with AR technology

Have you ever walked into a store, thinking to get a nice watch for yourself, but find yourself overwhelmed by the variety of watches that are offered? Ever had that experience where some watches look normal inside the case, but look amazing when you wear it; some watches look good on others, but doesn’t look as flattering on yourself? All this can easily be solved by AR technology, with the introduction of AR shopping!

OMEGA engaged Arplanet to develop technology using AR that allows OMEGA VIPs to be the first to try on the latest models – without having to head down to the store! They simply need to use the marq+ app to scan the OMEGA logo, then select the styles they would like to try on. If they like, they can even upload it directly on Facebook to share with friends.

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2017 Future Commerce Exhibition

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Let AR redefine the future of retail

The 2017 Future Commerce Exhibition uses AR interactions to demonstrate the future of retail experiences. Just use the marq+ app to scan the Future Commerce logo to start the experience. See the CEO of the Future Commerce Exhibition appear in front of your eyes through the AR app, explore guided tours during the exhibition, and discover the “Invisible AR Living Room”, where visitors explore a seemingly invisible area, and “interact” with the virtual exhibitions.

There are plenty of interactive games available at Arplanet’s booth, letting visitors expand their mind by solving interesting puzzle games, even standing a change to win limited-time themed LINE stickers after successfully solving the puzzles. 

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Shabu Shabu House - Restaurant of the Future

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An innovative dining experience with AR ordering

One would wonder how AR can be incorporated into a restaurant, and how it would affect the dining experience. Wonder no more – ARPlanet debuted its first AR restaurant experience.

Let our cute mascot guide you in the full ordering process. See how the chefs behind your meal come to life in AR. Complete tasks and obtain scratch cards, and even stand a chance to win attractive prizes. Children are also kept entertained with cute placemats where they can colour while waiting for food. Scan and watch the cute characters come to life!

There’s something for everybody here!

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The Rainbow Kids Education – Dr Lyle’s Amazing Encyclopaedia

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Integrating AR in a community performance for a better storytelling experience

The Rainbow Kids Education is a non-profit life education organisation in Taiwan, and they have been performing in their own Christmas musical since 2000. They launched Dr. Lyle’s Amazing Encyclopaedia in 2018, and incorporated AR into the performance, so children can be a part of this interactive exhibition. Children can colour Dr. Lyle based on their imagination, and watch him come to life using the marq+ app. Take pictures with Dr. Lyle, and let him educate you more about the Rainbow Kids Education and what they are doing.

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Taichung City Government - AR Pay

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Using AR in mobile payment system for a fun experience

Do people still pay cash when making a purchase? It seems everyone is going cashless now. Mobile payments are simple and convenient to use – leave your wallets, cash, and loose change at home! Do people still queue up to make payments for taxes and bills? Use mobile payment, and you can pay anywhere – at home, in bed, at work – it’s easy to pay.

Arplanet launched an event with Taichung City Government to encourage the general public to pay taxes using their mobile phones. Incorporating AR for a more interactive experience, users can participate by showing photos of their AR payment experience, and stand a chance to win attractive prizes.

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Taiwan High Speed Rail e-shop

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Enter a virtual fitting room and experience AR shopping during your journey

While travelling on the Taiwan High Speed Rail, passengers can use ARPlanet’s specialty marq+ app to unlock AR content on the TLife in-car magazine placed in the front pockets of the seats.

As long as travellers have the marq+ AR app on their mobile phones, easily access the products available on the Tshop (Taiwan High Speed Rail e-shop), and see these items in 3D view.

Travellers simply need to scan the QR code, conveniently accessed via billboard advertisements across 8 main stations, and they can easily download the marq+ app, launching it to buy commemorative merchandise. Alternatively, scan the product images on the advertisement or the Tshop brochure, and try the products on in real-time!

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Taipei North Gate - AR History Lesson

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Immerse yourselves in memories of the urban past with AR technology

Taiwan is a treasure island, chock-full of heritage and culture. No matter where you go, there is always a historic site, an old street corner, a “preserved” village from the olden days. It brings forward rich memories from the years that have passed, and these memories form many more stories for the future generation.

The Taipei City Wall-North Gate is built to encircle the landmarks located within, located in the middle of Taipei, and has a strong significance to many of Taipei’s occupants.

Visitors simply need to download the marq+ app on their mobile phones, and navigate through the historic site with ease. See the juxtaposition of ancient history and modern technology with AR! Find ancient maps, virtual tour guidance, and surprises along the way.

 It is so simple to go for an AR outdoors history lesson – let marq+ bring you on an adventure!

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Songshan Cultural and Creative Park – Exploring Songyan with AR

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A combination of AR and LBS technology for a virtual field guide – see how history and technology complement each other

The Songshan Cultural and Creative Park (SSCC) is one of Taiwan’s many historical sites. Initially constructed in 1937 as a tobacco factory, it has since undergone an image revamp, and has become a beacon of Taipei’s creative and cultural industry. 

Arplanet created an interactive AR guide, allowing visitors to easily navigate their way through the entire 16 acres of SSCC. Our cute mascot – Pula, brings visitors to different landmarks in the SSCC, where visitors learn more about the particular landmarks by interacting with Pula. Be transported back in time, and see the landmarks as they were in the olden days – develop a better appreciation for the rich culture of this historic landmark.

Come explore Taipei’s favourite cultural art space using AR!

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