Retail

Fandora AR T-shirts

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See your favourite Fandora characters come to life with AR

Breaching past AR in physical store activities, Fandora now also incorporates AR technology into the products itself. Fandora collaborated with various well-known artists to launch its AR T-shirts collection. Scan the
T-shirt designs using the marq+ app, and see characters like Miss You Bunny (好想兔), ByeByeChuChu (奧勒雞), and Usagyuuun (小突兔) come to life – bringing in an extra dimension to the characters you see on the AR t-shirts. 

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OMEGA Virtual Watch Trial

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Elevate your shopping experience with AR technology

Have you ever walked into a store, thinking to get a nice watch for yourself, but find yourself overwhelmed by the variety of watches that are offered? Ever had that experience where some watches look normal inside the case, but look amazing when you wear it; some watches look good on others, but doesn’t look as flattering on yourself? All this can easily be solved by AR technology, with the introduction of AR shopping!

OMEGA engaged Arplanet to develop technology using AR that allows OMEGA VIPs to be the first to try on the latest models – without having to head down to the store! They simply need to use the marq+ app to scan the OMEGA logo, then select the styles they would like to try on. If they like, they can even upload it directly on Facebook to share with friends.

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Taiwan High Speed Rail e-shop

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Enter a virtual fitting room and experience AR shopping during your journey

While travelling on the Taiwan High Speed Rail, passengers can use ARPlanet’s specialty marq+ app to unlock AR content on the TLife in-car magazine placed in the front pockets of the seats.

As long as travellers have the marq+ AR app on their mobile phones, easily access the products available on the Tshop (Taiwan High Speed Rail e-shop), and see these items in 3D view.

Travellers simply need to scan the QR code, conveniently accessed via billboard advertisements across 8 main stations, and they can easily download the marq+ app, launching it to buy commemorative merchandise. Alternatively, scan the product images on the advertisement or the Tshop brochure, and try the products on in real-time!

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