Retail

Fandora AR T-shirts

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See your favourite Fandora characters come to life with AR

Breaching past AR in physical store activities, Fandora now also incorporates AR technology into the products itself. Fandora collaborated with various well-known artists to launch its AR T-shirts collection. Scan the
T-shirt designs using the marq+ app, and see characters like Miss You Bunny (好想兔), ByeByeChuChu (奧勒雞), and Usagyuuun (小突兔) come to life – bringing in an extra dimension to the characters you see on the AR t-shirts. 

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WebAR for Fandora Store Launch

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Using AR technology to create an interactive experience during new store launch

Fandora opened its first physical store during their 5th anniversary of cute plush character BugCat-Capoo (貓貓蟲咖波) – the most popular among all Fandora characters. The launch of the store was paired with a WebAR event, allowing players to participate directly using their own mobile devices.

To join in this event, simply scan the trigger stickers to collect points and unlock cute photo frames featuring your favourite characters. Everyone stands a chance to win gifts and bring lovely Fandora merchandise home.

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