Have you ever walked into a store, thinking to get a nice watch for yourself, but find yourself overwhelmed by the variety of watches that are offered? Ever had that experience where some watches look normal inside the case, but look amazing when you wear it; some watches look good on others, but doesn’t look as flattering on yourself? All this can easily be solved by AR technology, with the introduction of AR shopping!

OMEGA engaged Arplanet to develop technology using AR that allows OMEGA VIPs to be the first to try on the latest models – without having to head down to the store! They simply need to use the marq+ app to scan the OMEGA logo, then select the styles they would like to try on. If they like, they can even upload it directly on Facebook to share with friends.