WebAR for Fandora Store Launch
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Using AR technology to create an interactive experience during new store launch
Fandora opened its first physical store during their 5th anniversary of cute plush character BugCat-Capoo (貓貓蟲咖波) – the most popular among all Fandora characters. The launch of the store was paired with a WebAR event, allowing players to participate directly using their own mobile devices.
To join in this event, simply scan the trigger stickers to collect points and unlock cute photo frames featuring your favourite characters. Everyone stands a chance to win gifts and bring lovely Fandora merchandise home.
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