DIFFERENT TYPES of AR

SLAM​

Simultaneous localization and mapping (SLAM), combines the synchronous positioning with AR technology, creating a spatial relationship between the virtual item and the physical world – allowing users to interact with the virtual object in the physical world.
Examples of use: To demonstrate AR effects onto a flat surface.

SOLUTION

Image Recognition

Triggering AR using image recognition is the most established, and often most preferred method. Simply scan the image using the mobile app. The system recognizes the image characteristics, triggering AR effects such as 3D characters, 3D objects, pictures, animations, and so on.

Examples of use: To promote the brand using brand logos and images, allowing users to scan these triggers to interact with the business, and find out more information.

SOLUTION

Object Recognition

The system recognizes characteristics of the physical object from different angles, instead of just a 2D image rendering. This triggers the AR effects. Examples of use: AR content appear around the physical item, such as the AR image of race car will drive around the trigger item.

SOLUTION

LBS

Location Based Service (LBS) uses GPS, WiFi, and Bluetooth technology to determine the coordinates of the user. LBS is not only great for outdoors navigation, but has high accuracy for indoors navigation too.
Examples of use: LBS is extensively used in treasure hunt style games, or sightseeing guides.

SOLUTION

Facial Recognition

After image recognition, facial recognition is the most developed recognition technology. The system recognizes characteristics of the face, allowing users to customize themselves into different styles using AR technology.

Examples of use: Allowing customers to virtually try on products, or incorporating AR effects that reads the facial expression.

SOLUTION